August 8, 2017
Dear Prospective Student,
Thank you very much for visiting our web site and checking our services out. Since I started When Hounds Fly in January 2010, over 4000 dogs and their families have taken classes with us. My mission when I opened our first location at 1108 Dundas Street West was to raise the quality of dog training services in Toronto, and to improve the welfare of pet dogs in our city.
Thanks to the success of our students, word of mouth spread quickly and we grew. Our Dundas West location now has two training halls and we frequently run multiple classes per night that are always full. Requests for private lessons to help with dogs that have fear, anxiety, or aggression issues pour in, to the point where new students were waiting many weeks for a first available appointment.
From an economics perspective, when demand for services exceed supply, it’s time to increase supply. The problem is it’s not easy for me to increase our availability. I can’t just “train up” new employees to meet demand. Finding experienced, professional dog trainers with sufficient practical experience and academic experience is very difficult. (We’re hiring – in case you know of anyone!) Unlike big-box dog training schools, we don’t have a “6 week teacher training class” and certify people to be instructors. Rachael Johnston and Sara Russell have 10+ years experience. We are that serious about qualifications and expertise.
Going back to economics – if supply can’t be increased, then I could just increase prices to reduce demand and maximize profit for our business. I am, however, community-oriented at heart, and I want people who have modest incomes to be able to afford our services and programs. I don’t want to price ourselves such that only the wealthy can benefit from our classes and services. So, I haven’t increased prices of group classes since 2014. I’ve setup this business to avoid unnecessary frills (such as a receptionist who answers phone calls – when all the basic information is freely available on our web site and most customer service functions are fully self-service) and put all our resources into teaching and lessons.
My goal is to grow our teaching staff so that we can meet demand. I’m working on it. It’s my top priority. But I won’t compromise on my original mission of maintaining extremely high standards. So until I find the right people to join our team, please see the following regarding lead times/wait times for coming to take classes with us:
Availability at Pape Village
Our newest facility at East York can accept students almost immediately. We have both extra classroom capacity and teaching resources. If you want to start Puppy Socialization or Foundation Skills class as soon as possible, please enroll at Pape Village. Our investment in our Pape Village location is very important to us, therefore our most experienced instructor, Rachael Johnston, teaches the majority of classes here.
Availability at Dundas West
Our original location is very busy, and we carefully limit the number of new students we take in per week to avoid having more students that we can serve. As of this update, we are currently accepting applications for new students, however, New Student Orientation spots are only available for later in August with an eye to be taking classes in September.
Availability of Private Lessons
As of mid-June, on average, between all of us, it is about a 4-6 week wait time from the time of enrolling to your actual first appointment. And like all things in life, good things come to those who wait – hiring someone strictly based on who can see you first usually results in disaster.
Thanks for taking the time to read this. I look forward to meeting you and your pup at school soon.